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Vince Camuto Holiday Campaign, Pitch Perfect Style

The Brief

Vince Camuto had a brand awareness problem. To bring attention to the brand it increased its media spend and partnered with Universal Studio's Pitch Perfect franchise to launch a campaign that highlighted their evening line, Imagine.

Boatman Media was brought in to create a high-energy branded campaign inspired by the distinctive style and spirit of Pitch Perfect—while keeping the spotlight firmly on the collection. The creative needed to communicate three things at once: glamour, versatility, and comfort, positioning Imagine for every holiday moment.

The campaign was designed to work wherever consumers were discovering the brand—from the Vince Camuto website and YouTube to native digital advertising and social media.

The Challenges

The creative opportunity came with a unique balancing act: two powerful brands, two creative perspectives, and one commercial campaign that had to satisfy both.

Working with Universal Studios meant navigating a rigorous approval process. Decisions that might normally happen quickly within a production could require multiple rounds of review and coordination between teams.

The real challenge was finding the creative sweet spot—honoring the recognizable energy and personality of Pitch Perfect without allowing the partnership to overshadow Vince Camuto's product or brand message.

Boatman Media became the connective tissue between the creative, production, brand, and studio teams. Rather than treating the approval process as an obstacle, we used it to keep everyone moving toward the same goal: a campaign that felt authentic to the Pitch Perfect world while remaining unmistakably Vince Camuto.

The Results

23% Increase in social media following
25% Increase in sales

Despite the complexity of the partnership and approval process, Boatman Media delivered the campaign on schedule and on budget, allowing Vince Camuto to launch its holiday initiative as planned.

The campaign helped generate a 23% increase in Vince Camuto's social media following, expanding the brand's digital audience and creating greater engagement around the collection.

Even more significantly, Vince Camuto's Imagine collection saw more than a 25% increase in sales across both wholesale and owned sales channels.

The result was more than a successful advertisement, it was a branded campaign that brought together fashion, entertainment, and culture to put Vince Camuto—and the Imagine collection—in front of a new generation of consumers.